Even recession can’t diminish love of Mom

Mother’s Day is the third largest card-sending holiday.

Mother’s Day makes up one-fourth of the floral purchases made for holidays.

Mother’s Day is traditionally one of the busiest days of the year for restaurants.

Mom is big business, even this year when the nation is trying to avoid recession. Merchants say they see little evidence of people cutting back on spending for moms.

Today is, of course, the day when we shower moms with gifts, cards and visits as a show of our love and affection.

Many moms will feign delight at unattractive gifts, admonish older children to skip the presents and save the money, then invite the family to their houses for lunch instead of going out.

Most moms, however, would trade the gifts and cards for great big, enthusiastic hugs.

Here is hoping that moms get plenty of them today.